“Like Audrey and Sergio, I have spent my entire career focusing on creating memorable and remarkable hospitality experiences. In our case, we use branding, interior design and procurement as our tools to pursue that objective. This is only to say that I have an informed lens when it comes to evaluating the creativity and quality of execution of hospitality experiences.

I sincerely believe that Mac&Lo has that rare understanding and skillset to create remarkable experiences, carefully amplifying the distinguishing and desirable parts of a brand and a place. They nimbly balance the importance of the environment, the brand touch-points and the service delivery at both a macro and micro scale. Ultimately, they center their vision on the most important things all which focus on how they make their guests feel. As a guest myself of the Shinola hotel, I felt amazing. Inspired by the design, the service and the experience to pursue that balance as adeptly in our future work.”